In this session we wrote a press release for our final product, that we have been working on for the past two weeks. We explained what our product is about and how it was made.

Here are a few questions I’d like to answer:

Does your press release communicate your product and concept clearly?

I think my press release is what finally and properly communicates what my product is about. You finally understand what the product is about, while reading the press release.

What were the tasks of the toolbox project you found most successful?

My most successful tasks in toolbox where probably the shoe design and collage sketches. Because I really enjoyed the process of making and designing those products, I feel like creativity flourished in those activities.

What were the tasks of toolbox project you found most challenging?

I think the most challenging task for me was the final product because I felt very limited to the Shoreditch research and wasn’t able to step out of my bubble because I was bound by the customer profile I chose.