In today’s toolbox we utilised the Customer Profiles we had to put together. We used them to make a chart for the target customer we would like to make a product for.

Here are a few questions I’d like to answer:

What have you learnt about the customer and comparative shopping? 

Answer- I have learned how to identify the key traits of a customer. Judging where a person’s interests lies has probably become easier. I feel like you can generalise a few traits ad categorise a group of people, and that category is your target target, if you want to make products or services for them. In comparative shopping I’ve realised how much the atmosphere of a store effects the brand itself. The interiors often attract a certain type of customer. For example, if you don’t talk about the clothes and only talk about the decoration, you can attract a person into a store for punk fashion by displaying punk music and other elements of the niche. Similarly, you can attract people who follow instagram trends by advertising the store with the popular colours of the season. I think elements of a subject help us identify the subject itself. It’s the same for customers ad shops. By identifying the elements of either, you can determine the kind of subject the person/shop is/.

What did you do to ensure your ideas are effectively communicated?

Answer- I tried to make sure I had mentioned all the details that seem insignificant almost. I mentioned anything that seemed to strike me about the kind of customers I was working for. I also enhanced the communication of ideas by putting appropriate pictures that seemed to fit the direction I was going with in my head. I think being able to explain how your brain works is very important, and a talent in itself. I made sure some of my text had a picture to support it as well. I also think general presentation is important. Messy presentation makes the ideas get lost on the screen, so I focused on making everything look clear and understandable.

What did you consider to be the most important detail to communicate?

I think all details are important to really narrow down the kind of customers I want to work for, but because it’s about fashion, I think knowing what kind of styles, colours and cuts they like is important. Knowing what kind of music and media they like is also important, because sometimes clothes make references to pop-culture. It is also important to know what the ideals of a customer is, because if they don’t support what the brand stands for, they won’t shop from it. So being ethical is not only a responsibility of a brand, but also important to attract customers who respect ethical brands.